Case Study: WeWard achieves 10% revenue uplift with Google AdMob

WeWard achieves 10% revenue uplift with Google AdMob

WeWard, a health and fitness app with over 20 million users, relies on ad revenue for 40% of its earnings. Their challenge was to find a solution to further boost this revenue while maintaining a high-quality ad experience for their user base. They turned to the vendor Google AdMob for this solution.

By implementing Google AdMob into their monetization stack, WeWard saw a 10% uplift in overall ad revenue within just one month. Additionally, they experienced a 15% increase in eCPMs for interstitial ads. Encouraged by these results, WeWard plans to use AdMob to introduce new rewarded video ad slots to further improve user engagement and retention.

WeWard