Case Study: Voodoo boosts game revenue and user engagement with Google AdMob Rewarded Ads

Voodoo boosts ad revenue 86% with Google AdMob

The customer, Voodoo, sought to balance strong revenue with a great user experience and high engagement for advertisers within its gaming apps. The vendor, Google AdMob, provided its Rewarded Ads product to help achieve this.

Google AdMob's solution involved implementing rewarded ads, a format where users choose to watch an ad in exchange for an in-app reward. This provided a non-intrusive experience for users while creating a new revenue stream. As a result, Voodoo saw a significant increase in user engagement and now uses AdMob Rewarded Ads for every game it launches.

Voodoo