Case Study: Toss boosts revenue 891% while preserving app UX with Google AdMob

Toss boosts ad revenue 891% with Google AdMob

Toss, a South Korean super app with 24 million monthly active users, faced the challenge of incorporating programmatic ads into its app to generate new revenue without compromising its user experience and brand integrity. They partnered with Google AdMob, selecting its mediation product for its technical stability, focus on ad quality, and dedicated support team.

Google AdMob provided a solution that included real-time ad review and blocking, actionable analytics, and innovative in-app ad formats. This allowed Toss to carefully A/B test and scale its ad strategy. The results were significant, with a 891% year-over-year growth in ad revenue, a 34% increase in eCPM, and a 95% fill rate. Importantly, this revenue boost was achieved alongside a 17% increase in next-day user retention for a key feature, proving the ad strategy enhanced the user experience.

Toss