Case Study: SUD Inc. achieves 50% more ad revenue and 83% higher eCPMs with Google AdMob bidding

SUD Inc. earns 50% more ad revenue with AdMob bidding

SUD Inc., led by founder Sangha An and creator of the Android hit Dr. Driving (100M+ installs), faced a sharp decline in ad revenue and eCPMs during the pandemic while operating with a very lean team. After testing multiple ad networks and struggling with mediation overhead, SUD Inc. turned to Google AdMob and its bidding solution to simplify monetization and recover lost revenue.

SUD Inc. integrated real-time bidding via Google AdMob, a straightforward implementation that required minimal resources and preserved retention and IAP performance. The result was immediate: eCPM across formats rose 83%, interstitial eCPMs jumped 208%, average revenue per user grew 72% versus June 2020, fill rates improved from 94% to 97%, and overall ad earnings increased by 50%; today all 24 SUD Inc. apps use AdMob bidding.

SUD Inc.

Sangha An

Founder