Case Study: Studio Sol improves ad quality and boosts revenue with Google AdMob Mediation

Studio Sol boosts ad revenue 12% with Google AdMob

Studio Sol, a technology company providing free digital music services, was looking for a mediation platform to maximize its ad revenue without compromising user experience. The company conducted an A/B test to find a solution, tracking key metrics like click-through rate and uninstall rate to gauge ad quality.

After testing showed a 15x lower CTR and an 8% reduction in uninstall rates with Google AdMob, the company chose it as their mediation platform. Implementing AdMob Network waterfall calls through AdMob Mediation subsequently increased Studio Sol's overall ads revenue by 12%.

Studio Sol