Case Study: StickyHands achieves 20% more ad revenue with Google AdMob bidding

StickyHands earns 20% more ad revenue by switching to AdMob and trying bidding

StickyHands, a six-person South Korean mobile game studio known for creative solitaire titles, needed a lower-maintenance monetization solution that would boost revenue and cut the operational burden of managing ads. After finding their previous third‑party mediation time‑consuming, they worked with Google AdMob and decided to migrate to AdMob mediation and test AdMob’s bidding solution (integrating the Google Mobile Ads SDK).

Google AdMob helped StickyHands run an A/B test comparing bidding to their waterfall setup, using AdMob features like Ad Network Optimization and real‑time CPM to automate pricing. After four weeks they rolled out AdMob bidding across all apps, seeing a 20% increase in total ad revenue and a 22% lift in ARPDAU, with no meaningful impact on user metrics and substantially reduced time spent managing monetization.

StickyHands

Minu Kim

Chief Executive Officer