Case Study: Sonat achieves higher eCPM and better user retention with Google AdMob Mediation

Sonat boosts eCPM by 10% with Google AdMob

Sonat, a mobile game studio in Vietnam, sought a mediation platform to maximize their revenue while maintaining an excellent user experience for their over 5 million daily active users. They tested Google AdMob's mediation product against another platform on one of their popular puzzle games.

After a two-month test, Google AdMob Mediation was selected as it outperformed the competition. The solution delivered a 44% higher eCPM for banner ads, a 10% higher overall eCPM, and a 2% increase in day-30 user retention, leading Sonat to adopt it as their exclusive mediation platform.

Sonat