Case Study: SmartApps India achieves 55% increase in ad revenue with Google AdMob native ads

SmartApps India increases ad revenue 55% with AdMob native ads

SmartApps India is a popular Android and iOS app that simplifies Indian train travel. As its user base grew, the team needed to monetize the app without disrupting the seamless user experience, so they turned to Google AdMob and its native ads.

Using Google AdMob native ads, SmartApps India customized ad templates, strategically placed ads, and A/B tested placements to optimize performance. The result: improved CTR versus banner ads, positive user feedback on ad appearance, and a 55% increase in ad revenue.

SmartApps India

Sagar Mutha

Co-Founder