Case Study: Shimmer Games achieves 36% revenue growth with Google AdMob Mediation

Shimmer Games grows revenue 36% with Google AdMob

Shimmer Games, a leading Chinese developer of mobile games, sought to increase profitability and maximize ad revenue for its titles, including the hit game Rent Please, Landlord Sim!. Facing aggressive user acquisition costs, their challenge was to improve monetization. They turned to Google AdMob and its AdMob Mediation service for a solution.

By implementing Google AdMob Mediation, Shimmer Games utilized its optimization recommendations to benchmark their performance and adjust settings. They integrated diverse ad networks and optimized floor prices. This approach from Google AdMob resulted in a 36% total revenue growth, a 9% increase in eCPM, and a 15-20% improvement in ARPU.

Shimmer Games