Case Study: RisingWings achieves 8.7% ARPDAU lift and 50% reduction in ad‑management time with Google AdMob

RisingWings sees 8.7% ARPDAU lift with AdMob’s mediation and bidding solutions

RisingWings, a South Korean developer of seven casual titles that rely on ads for 20–30% of revenue, was unsure whether its existing mediation platform was maximizing ARPDAU and struggled with dashboard gaps, latency, and limited internal resources. To benchmark and improve monetization, RisingWings tested Google AdMob’s mediation and bidding solutions, using Firebase Remote Config and A/B Testing to run the experiment.

In a 21‑day global A/B test, RisingWings moved half of Golf King World Tour’s users to Google AdMob’s mediation and real‑time bidding and kept the other half on its incumbent platform. Google AdMob produced an 8.7% lift in ARPDAU with no retention impact, cut ad‑management time by 50%, and delivered stable, format‑level reporting—results that led RisingWings to increase AdMob share across iOS and Android.

RisingWings

Woo Byung Chae

Golf King Project Manager