Case Study: Splashy Fish achieves millions of downloads and 50% ad revenue with Google AdMob

redBit games uses AdMob to generate tens of millions of downloads

Splashy Fish, a breakout title from redBit games, needed an ad delivery platform that could connect with advertisers across every major market and efficiently manage multiple ad networks to drive downloads and monetize globally. To reach those goals they partnered with Google AdMob, using AdMob mediation and related services to maximize fill rates, eCPMs, and cross-promotion capabilities.

Google AdMob provided mediation, account management support, and house ads to optimize ad networks, boost monetization, and promote redBit’s app suite. The outcome was millions of downloads worldwide and measurable monetization gains—Google AdMob now generates more than 50% of Splashy Fish’s revenue while enabling cross-promotion across 20+ titles and higher eCPMs.

Splashy Fish

Massimo Guareschi

Founder