Case Study: Octohide achieves 4x ARPDAU and up to +50% eCPM with Google AdMob Mediation

Octohide drives 4x ARPDAU with Google AdMob

Octohide, a Lithuanian internet security startup providing VPN applications, faced the challenge of sustaining rapid user growth while optimizing the value of its global ad traffic. They needed a solution to handle multiple regions efficiently without manual overhead, ensuring every ad request contributed to revenue without degrading their streamlined user experience. They turned to Google AdMob for a solution.

Google AdMob implemented its Mediation product for Octohide, integrating third-party bidders to create a high-performance hybrid setup that maximized competitive pressure. This solution drove peak market value for every impression. The results included a 4x increase in ads ARPDAU, a 37% rise in eCPM, and peak eCPMs increasing by up to 50% during peak season.

Octohide