Case Study: Mindware Consulting achieves 600% CPM increase with Google AdMob native ads

Mindware increases CPM by 600% with AdMob native ads

Mindware Consulting, maker of the Mind Games app (over 12M downloads), needed to drive in‑app revenue without disrupting the focused gameplay experience. Working with Google AdMob, the team explored native ad formats—specifically AdMob Native Ads Express—to create ads that felt cohesive with the app’s look and preserved engagement.

Using Google AdMob’s native ads, Mindware implemented two native ad units (one in the Games list and a 60‑second refreshing unit in the main menu), matched styling to the app, and tested placements. The AdMob solution delivered a 6X increase in CTR and a 600% increase in CPM, substantially boosting revenue while maintaining a positive user experience.

Mindware Consulting

Jack Cole

President