Case Study: Me2Zen achieves 15% ARPDAU lift and 33% higher eCPM with Google AdMob mediation and bidding

Me2Zen sees 15% ARPDAU increase with AdMob platform and bidding

Me2Zen, a Hong Kong–based mobile game developer of casual card and social casino titles, was losing ad revenue by relying on an in‑house waterfall mediation solution. Already using Google AdMob as an ad source, Me2Zen moved to Google AdMob’s mediation and bidding platform to adopt a modern, automated bidding approach and improve both revenue and operational efficiency.

By switching to AdMob mediation and bidding, Google AdMob helped Me2Zen run A/B tests across full user populations of several titles, resulting in higher fill rates, a 10–15% lift in ARPDAU (15% vs. the in‑house solution), a 33% higher eCPM than the other third‑party mediation tested, and overall revenue growth. Me2Zen also reported streamlined workflows and plans to expand Google AdMob mediation and bidding across more games.

Me2Zen

Jerry Yang

Marketing VP