Case Study: Maleo achieves 50% ads revenue lift with Google AdMob bidding

Maleo sees 50% revenue lift with AdMob platform and bidding

Maleo, creator of the popular Bus Simulator Indonesia (9.5M monthly active users), relied on ads as its primary revenue but had a lean, distributed team that spent significant time manually managing waterfall setups. To boost earnings without harming the user experience, Maleo turned to Google AdMob — moving from AdMob mediation to implement AdMob’s bidding solution.

Using Google AdMob bidding through AdMob mediation, Maleo completed a straightforward integration with strong vendor support, which reduced manual ad-ops work and improved ad latency and payment consolidation. The result: ads revenue, eCPM, and ARPU each rose by 50%, ad operations time dropped by about 10%, and the company freed capital and time to expand operations and accelerate growth.

Maleo

Ayub

Director