Case Study: Luni achieves 20% higher eCPM with Google AdMob

Luni boosts interstitial eCPM by 20% with Google AdMob

Luni, a mobile app publisher, struggled to maximize the value of its ads and improve the efficiency of its ad management. The company needed a solution to achieve higher eCPMs without the resource-intensive maintenance of traditional setups. They worked with Google AdMob to address this challenge.

Google AdMob implemented a custom key-value segmentation template for Luni, which strategically distributed ad competition to increase bidding pressure. This solution from Google AdMob led to a +20% eCPM on interstitials and an +18% eCPM on app open ads. The new approach also delivered substantial time savings compared to their previous waterfall setup.

Luni