Case Study: Liquidum Limited achieves 8x revenue growth with Google AdMob

Liquidum Limited grows revenue 8x by leveraging AdMob and Google Analytics

Liquidum Limited, maker of The Cleaner for Android, faced stalled growth and limited monetization under a paid-download model and needed to scale to a global audience. To pivot to freemium and improve revenue, Liquidum partnered with Google AdMob, using AdMob interstitials while also leveraging Google Analytics for user insights and Google Play for distribution.

Google AdMob’s interstitials, combined with Google Analytics optimization and Google Play distribution, delivered measurable results: retention rose slightly from 45% to 48%, monthly revenue grew 8x (800%), AdMob achieved a ~98.2% fill rate, and Google Play drove 15 million installs—transforming Liquidum’s monetization and global reach.

Liquidum Limited

Tuan Bach Quoc

Application Development Director