Case Study: Invincibles Studio achieves 14% higher Ads ARPDEU with Google AdMob Mediation

Invincibles Studio boosts Ads ARPDEU by 14% with Google AdMob

Invincibles Studio, an established games development studio, sought to maximize ad revenue for their new title Soccer Manager 2026 without compromising the player experience or in-app purchase rates. They partnered with Google AdMob to address this challenge.

Google AdMob implemented a strategic A/B test using AdMob Mediation, integrating a broad field of competitive bidders to maximize the price realized for ad impressions. This solution led to a significant performance gain, including a 14% increase in ads ARPDEU and a 9% rise in overall CPM, boosting revenue while maintaining player retention.

Invincibles Studio