Case Study: Instabridge doubles app open revenue with Google AdMob Mediation

Instabridge doubles app open revenue with Google AdMob

Instabridge, the flagship app of Degoo which helps users stay connected affordably, faced a challenge with its app open ad format. While these ads contributed 12% of total revenue, the team at Instabridge believed their potential was not fully maximized as they lacked the optimized mediation waterfalls used for other ad units. Their vendor, Google AdMob, provided the product used to address this.

The solution implemented by Google AdMob involved granting Instabridge early access to app open mediation and adding new networks to their waterfall setup. This increased competition for ad placements. As a result, Instabridge doubled its app open revenue, a +100% increase, raising the format's contribution to overall earnings from 12% to 17%.

Instabridge