Case Study: Instabridge achieves 10% revenue growth with Google AdMob rewarded interstitial

Instabridge boosts revenue by 10% with Google AdMob

Instabridge, an app dedicated to making the internet accessible worldwide, faced the challenge of optimizing its ad format mix to increase revenue while enhancing user experience and maintaining retention. The company, which relies on ads for 95% of its revenue, worked with Google AdMob to find a solution that aligned with its model of providing free internet access.

Google AdMob's solution was the implementation of rewarded interstitial ads, which allow users to gain internet access by watching an ad. This format became Instabridge's second largest revenue source and contributed to a 10% uplift in overall revenue. The solution also had a positive impact, increasing user retention by approximately 2%.

Instabridge