Case Study: Instabridge achieves 7% revenue growth with Google AdMob Mediation Pro

Instabridge boosts revenue 7% with Google AdMob

Instabridge, the flagship app of Degoo, is dedicated to making the internet accessible worldwide. With over 20 million monthly active users, ads generate 95% of their revenue. As a lean company, their challenge was to achieve ambitious growth goals without scaling operational overhead, requiring a deep partnership and access to advanced optimization features from a vendor like Google AdMob.

Google AdMob addressed this by enrolling Instabridge in its AdMob Mediation Pro program. The solution included using the key-value segmentation feature, which dynamically targets users to increase eCPMs. This implementation resulted in an immediate 7% revenue uplift from an initial test. The program also provided expert guidance and early access to other features, such as app open waterfalls, which doubled revenue from that format, leading to significant time savings and streamlined operations for Instabridge.

Instabridge