Case Study: Imperia Online boosts eCPM by 26.3% with Google AdMob and Firebase

Imperia Online boosts eCPM by 26.3% with Google AdMob

Imperia Online, a prominent game production company, faced the challenge of optimizing ad monetization and maintaining player engagement for their app SIEGE: WWII on both Android and iOS. They partnered with Google AdMob to uplevel their advertising strategies.

The solution implemented with Google AdMob involved utilizing Firebase to analyze user behavior and ad interaction. This data-driven approach informed decisions on ad format and placement, which improved the user experience and reduced churn. This strategy resulted in a 26.3% boost in eCPM, driving significant revenue growth and enhancing player engagement.

Imperia Online