Case Study: Hungry Studio boosts user retention and revenue with Google AdMob

Hungry Studio boosts user retention and revenue with AdMob

Hungry Studio, the mobile game developer behind the hit casual game Block Blast!, wanted to improve monetization without hurting user experience. To do that, it turned to Google AdMob to help optimize in-app advertising while protecting its brand image and keeping players engaged.

Google AdMob provided non-intrusive ad formats, brand safety controls, reporting tools, and consultation services to refine Hungry Studio’s monetization strategy. The result was an 8% increase in user retention for Block Blast! and a 10% increase for its new solitaire game, along with stronger revenue growth and better user satisfaction.

Hungry Studio

Monica Hu

Head of Ad Monetization