Case Study: Habby achieves over 10% increase in in-app ad revenue and 50% time savings in ad management with Google AdMob

Habby switches to AdMob and reports more than 10% increase in ad revenue

Habby, the Singapore-based game studio behind Slidey: Block Puzzle and Penguin Isle, was facing ad‑serving issues that were harming the user ad experience and limiting in‑app ad (IAA) revenue (which accounts for about 70% of its income). Seeking higher IAA revenue, more stable ad serving, and less time spent on daily waterfall mediation, Habby evaluated solutions and turned to Google AdMob, including the AdMob platform, bidding mediation, and rewarded ads.

Habby implemented Google AdMob’s bidding, rewarded ads, and the ad inspector to manage and test third‑party demand, which required no coding and simplified operations. Within a two‑month test — and in some cases within days — Habby saw more than a 10% increase in ad revenue versus their prior mediation solution, cut time spent managing mediation settings by about 50%, and achieved more stable ad serving with no negative impact on retention.

Habby

Yunhua Yan

Marketing Manager