Case Study: Gram Games achieves 7x revenue growth with Google AdMob

Gram Games increases global mobile gaming business 7x with Google

Gram Games, a Turkey‑based mobile game studio known for hits like 1010! Puzzle, needed to scale beyond its home market, get noticed globally, improve retention and monetize its growing user base. To do this it turned to Google platforms — notably Google AdMob (alongside Google Ads and Google Play) — to drive distribution, user acquisition and monetization.

Using Google AdMob to serve banner and full‑screen interstitials (with AdMob mediation) and Google Ads for acquisition, Gram Games tuned targeting to the right users and kept costs low (US CPI ≈ $1). The result: rapid growth to 20M users, a monthly retention rate of 14%, $95K earned in a single day, and an overall 7x increase in revenue.

Gram Games

Mehmet Ecevit

Co-Founder