Case Study: GeoZilla achieves 60% higher day-one retention with Google AdMob smart segmentation

GeoZilla supports family safety and boosts retention by 60% with smart segmentation

GeoZilla, a family-safety app with over 4 million registered users, faced low engagement among non-paying users while relying on subscriptions as its primary revenue source. To let non-subscribers try premium features without disrupting the subscriber experience, GeoZilla worked with Google AdMob and employed AdMob smart segmentation plus rewarded ad placements and A/B testing.

Using Google AdMob’s smart segmentation to predict likely subscribers and show rewarded ads only to predicted non-subscribers (tested at different onboarding points), GeoZilla found the optimal placement and rolled out the approach. The result: 120% more users created accounts, 131% more completed onboarding, day-one retention rose 60% (with day-7 and day-15 retention doubling), and there was no negative impact on total revenue.

Geozilla

Pavel Shikhov

Senior Product Manager