Case Study: Gametion Tech achieves 15% revenue boost and 30% ARPDAU growth with Google AdMob

Gametion Tech boosts Ludo King’s overall revenue 15% with AdMob bidding

Gametion Tech, the Mumbai-based studio behind the hit mobile game Ludo King, faced high operational costs and lengthy, manual ad optimization processes that included multiple SDKs and unstable mediation tools. Seeking to reduce time spent managing mediation and increase revenue, Gametion Tech partnered with Google AdMob to test AdMob’s bidding solution and the Google Mobile Ads (GMA) SDK.

Google AdMob implemented real-time bidding in Ludo King with support from the account team and a one-day integration of the GMA SDK and adapters; Gametion Tech ran a three-month test on a subset of users. The AdMob bidding setup delivered a 15% lift in overall revenue, a 30% increase in ARPDAU, a 35% rise in AdMob CPMs, and 99.94% stability, while allowing Gametion Tech to integrate fewer SDKs and reduce manual effort.

Gametion Tech

Clarence Pereira

Lead Game Developer