Case Study: GameHouse achieves 30% ad revenue growth with Google AdMob mediation

GameHouse grows ad revenue 30% with AdMob mediation

GameHouse, a Netherlands‑based games publisher known for story‑driven titles like the Delicious series, shifted from paid PC games to ad‑supported mobile and faced rising user churn and management complexity from working with multiple ad networks. To stabilize monetization and scale revenue while minimizing crashes, GameHouse integrated Google AdMob mediation (including rewarded ads and frequency capping) into Heart’s Medicine.

Using Google AdMob mediation to consolidate ad partners and control frequency, GameHouse saw a 30% lift in ad revenue within two days, a 10x increase in users finishing games, and a 99.5% mediation stability rate, while reducing engineering time spent troubleshooting; the quick implementation was then expanded to additional titles.

GameHouse

Sharath Kowligi

Director of Ad Monetization