Case Study: GameHouse achieves 12% total revenue boost with Google AdMob mediation A/B testing

GameHouse boosts total revenue by 12% with AdMob mediation A/B test tool

GameHouse, a Netherlands-based gaming company known for narrative-driven titles like Heart’s Medicine - Doctor’s Oath, faced an inability to run clean, data-driven ad revenue experiments using its manual, region-based testing approach. To get reliable results on monetization strategy, GameHouse turned to Google AdMob’s mediation A/B test tool to evaluate competing ad setups.

Using Google AdMob’s mediation A/B test tool, GameHouse ran a 50/50 bidding vs. waterfall experiment across iOS users in 40 markets with no binary changes needed (latest SDK), easy setup, and AdMob support. The test showed bidding increased total revenue by 12% while eCPM and match rates remained steady (closely matching the tool’s projected 13% uplift), prompting GameHouse to move to bidding on iOS and plan Android testing.

GameHouse

Sharath Kowligi

Director of Ad Monetization