Case Study: Freaking Math achieves 2,000% revenue increase with Google AdMob

Freaking Math powers 2,000% revenue increase with Google AdMob support

Freaking Math, a mobile game created by Vietnamese indie developer Nguyen Luong Bang, needed a way to monetize a free app and grow its user base. Bang partnered with Google AdMob (and leveraged Google Play) to find a scalable monetization and user-acquisition solution that preserved the user experience while reaching a global audience.

Google AdMob’s team helped implement a mix of ad formats and placements—smart banners and full‑screen interstitials—while Google Play support added Games Services and promotional improvements. The result: downloads rose 2,400% and revenue jumped 2,000% (interstitials alone doubled revenue), feature placement boosted downloads by up to 25%, and Freaking Math reached the top 200 charts in many countries, demonstrating the impact of Google AdMob’s support.

Freaking Math

Nguyen Luong Bang

Founder