Case Study: Digitalchemy achieves 30% revenue growth and consistent income with Google AdMob

Digitalchemy improves revenue 30% with AdMob mediation

Digitalchemy, the indie app studio behind Calculator Plus (10+ million users), needed a reliable way to monetize its popular iOS and Android calculator apps, reach users globally, and get intuitive reporting to guide development decisions. To meet these goals the company selected Google AdMob as its chief mobile advertising platform, implementing AdMob mediation and Google Analytics in AdMob to manage and analyze ad traffic across multiple networks.

Using Google AdMob’s mediation (with dynamic bidding, automatic CPM updates, and direct integrations) and Analytics, Digitalchemy boosted ad fill rates and eliminated manual floor-price work, growing revenue by about 30% (with reported 30–40% uplifts) and making AdMob roughly a quarter of its income. The measurable gains turned app development into a sustainable business: revenue increased dramatically, the team expanded to seven staff, and Digitalchemy now relies on AdMob to provide consistent income and actionable user insights.

Digitalchemy

Micah Koffron

Head of Engineering