Case Study: Deguci Games boosts ARPDAU by 10% with Google AdMob rewarded video

Deguci Games boosts ARPDAU by 10% with Google AdMob

Deguci Games, a mobile simulation game developer with 15 apps and 2.2 million monthly active users, wanted to optimize its ad format mix to improve ad revenue without disrupting gameplay. The company previously relied heavily on interstitial ads and sought a better solution from vendor Google AdMob.

The solution from Google AdMob was to implement rewarded video ad units. These ads were placed at natural pauses in the game, allowing users to choose to watch a video in exchange for in-game rewards. This approach led to a 10% increase in ARPDAU, a 30% rise in rewarded video revenue, and a 5% improvement in day-30 user retention.

Deguci Games