Case Study: CyberLink boosts revenue and app engagement with Google AdMob rewarded video ads

Cyberlink boosts rewarded ad revenue with Google AdMob for 100,000+ downloads

Cyberlink, a software company, sought to effectively implement in-app video advertising to generate revenue without disrupting the user experience of its app. They partnered with vendor Google AdMob to utilize its rewarded video ad format and mediation services to address this challenge.

The solution implemented through Google AdMob involved using ad filters for targeted content, optimizing ad networks with mediation to maximize eCPM, and strategically placing rewarded video ads to increase user engagement. As a result, Cyberlink not only maximized revenue by monetizing non-spending users but also improved overall app engagement and retention.

Cyberlink