Case Study: Concrete Software achieves 29% YoY ad revenue growth with Google AdMob Mediation

Concrete Software increases ad revenue 29% with Google AdMob

Concrete Software, a US-based game publisher, faced the challenge of achieving sustainable revenue growth without sacrificing the user experience in their mobile games. They needed a solution to increase the value of their ad inventory while preserving engagement for their loyal user base. They turned to Google AdMob and its AdMob Mediation product for a resolution.

By implementing Google AdMob Mediation with a hybrid setup combining waterfall and bidding, Concrete Software optimized their efforts. This included a new pre-loading strategy and a competitive SDK bidding stack. The solution delivered significant results, including a 29% year-over-year increase in total ad revenue and a 62% average YoY increase in ARPDAU for an iOS title.

Concrete Software