Case Study: Bravolol achieves 10x CPM increase with Google AdMob interstitial ads

Bravolol boosts CPM 10x with Google AdMob interstitial ads

Bravolol, a Hong Kong-based developer of free multilingual dictionary and phrasebook apps with over 30 million downloads across 200 countries, needed predictable global ad revenue and simpler inventory management for its free apps. To achieve this, Bravolol partnered with Google AdMob, adopting AdMob’s in-app ad platform including interstitial ads and AdMob Mediation.

Google AdMob implemented interstitial ads and Mediation (with integration to DoubleClick for Publishers), delivering high fill rates and optimized ad serving; within 12 months Bravolol’s CPM increased tenfold, ad management time was reduced, and revenue became predictable—freeing the team to focus on product development and expansion.

Bravolol

Winson Sui

Co-Founder