Case Study: Bickster achieves 600% revenue growth and wider app adoption with Google AdMob

Bickster grows revenue 600% after adopting ads and making their apps free

Bickster, founded by Chris Bick, originally sold its Fitbit‑finder and other apps as paid products and relied on subscriptions and in‑app purchases, which limited adoption and left them competing poorly against free alternatives. To address this, Bickster ran A/B tests using Firebase and evaluated an ad‑supported freemium model with Google AdMob to understand paid vs. ad‑supported revenue tradeoffs.

Bickster adopted Google AdMob across its app portfolio, made apps free, and used AdMob plus Firebase data to optimize ad experiences and balance ads with in‑app purchases. The shift to an ad‑based model drove a 600% revenue increase within a year, unlocked broader user growth, positioned the company to hire ad operations staff, and set total app income on track to double.

Bickster

Chris Bick

Chief Executive Officer