Case Study: BGNmobi achieves 60% ad revenue increase with Google AdMob and Firebase

BGNmobi increases ad revenue by 60% with AdMob and Firebase

BGNmobi, a developer of security and utility mobile apps with about 10 million active users, needed to better understand paying and non‑paying user behavior and find ways to monetize non‑paying users. To prioritize features and test monetization strategies, BGNmobi worked with Google AdMob and used Firebase Remote Config to run controlled experiments across its apps.

Using Google AdMob and Firebase Remote Config, BGNmobi A/B tested AdMob ad formats and rollout strategies: switching from native to banner ads raised ad revenue by 60%, adding app‑open ads increased revenue by 15% without harming retention, and offering rewarded ads to non‑paying users boosted combined ad and subscription revenue by up to 5%.

BGNmobi

Burak Göncü

Founder and CEO