Case Study: Beeworks achieves 42% lift in ARPU with Google AdMob bidding

Beeworks sees 42% lift in ARPU on Android with AdMob bidding

Beeworks, a Japan-based game studio, wanted to improve ad monetization across its popular mobile games, where in-app ads accounted for most of its revenue. The company was already using Google AdMob as a trusted mediation partner and was looking for a scalable way to increase ad revenue while reducing the complexity of waterfall mediation.

Google AdMob helped Beeworks test AdMob bidding in one top title, “Funghi’s Den,” against traditional waterfall mediation. Over a three-month period, Beeworks saw a 42% lift in ARPU on Android, along with a 111% increase in rewarded ad eCPM and an 83% increase in banner ad eCPM, while also saving time managing mediation settings.

Beeworks

Kristofer Chan

Marketing Director