Case Study: AxesInMotion boosts ad revenue 180% with Google AdMob Adaptive Banners

AxesInMotion boosts banner revenue by 180% with Google AdMob

AxesInMotion, a leading Spanish mobile game developer, faced the challenge of increasing ad revenue from its popular game while maintaining a positive user experience. To address this, they worked with Google AdMob and implemented its Adaptive Banner ad format.

The solution from Google AdMob involved adopting Adaptive Banners, which automatically adjust to different screen sizes and device orientations. This implementation resulted in a 180% increase in banner revenue, a 2.3x increase in click-through rates, and a 157% rise in eCPM from the new ad format.

AxesInMotion