Case Study: AxesInMotion boosts ARPU by 4% with Google AdMob User Value Segmentation

AxesInMotion boosts ARPU by 4% with Google AdMob

AxesInMotion, a major player in the mobile gaming industry, faced significant operational hurdles in managing its monetization strategy. The team found it challenging to optimize its mediation stack for fluctuating country-level segmentation, which created a heavy maintenance load and prevented a focus on growth.

Google AdMob implemented its User Value Segmentation feature to address this challenge. The solution segmented the audience based on true user value, which reduced manual maintenance efforts by 60% and optimized AxesInMotion's Average Revenue Per User (ARPU) by 4%.

AxesInMotion