Case Study: Audify achieves a 15% revenue increase while maintaining retention with Google AdMob's bidding solution

Audify increases overall revenue by 15% with AdMob’s bidding solution

Audify, an India-based company with three music and audio apps, wanted to grow in‑app ad revenue without increasing app size or degrading the user experience by adding more ad network SDKs. They turned to Google AdMob’s bidding solution to access more ad demand in real time while avoiding extra SDK integrations.

Using Google AdMob, Audify integrated bidding across all three apps and ran A/B tests on ad formats and country‑specific ad densities (via Firebase) to find the best banner/interstitial mix. The bidding solution raised eCPMs and drove a measurable revenue lift—total earnings increased by up to 15% (10–15%)—without impacting retention or downloads, and Audify plans to expand AdMob bidding to future apps.

Audify

Ashish Patel

Chief Executive Officer