Case Study: Athena Studio achieves a 15% ARPDAU lift and 20% RPM uplift with Google AdMob bidding

Athena Studio boosts ARPDAU by 15% with AdMob bidding

Athena Studio, a data-driven mobile games developer, faced the challenge of streamlining a complex waterfall mediation setup—saving time on ad optimization—without harming user retention. To address this, the team tested Google AdMob’s in-app bidding solution as an alternative to their existing mediation approach.

Athena Studio ran Firebase-backed A/B tests and rolled out Google AdMob bidding across titles; the move delivered measurable gains: a 15% increase in ARPDAU, a 20% uplift in RPM, and a 2% boost in 15-day retention, while speeding up revenue analysis and preserving the player experience.

Athena Studio

Jocelyn Tran

Head of Product