Case Study: Malang Studio (AlarmMon) achieves 75x higher RPM and 5% revenue uplift with Google AdMob triggered native ads

AlarmMon achieves 75x higher RPM with AdMob triggered native ads

Malang Studio’s AlarmMon, a gamified alarm app with over 25 million users, needed to monetize its large audience without disrupting the user experience. To achieve this, Malang Studio partnered with Google AdMob and implemented AdMob’s triggered native ads—an opt-in, customizable native ad format that fits naturally into the app flow.

Using Google AdMob’s triggered native ads, Malang Studio showed ads only to users who clicked an animated trigger and tailored designs to boost engagement; this approach delivered a 3.5x higher RPM versus interstitials, a 75x higher RPM versus banners, a 6% CTR, and a 5% uplift in total revenue within a few months while preserving a user-first experience.

Malang Studio

Marc Yeongho Kim

Chief Executive Officer