Case Study: Airfind achieves 50% ARPU lift with Google AdMob's GMA Next-Gen SDK

Airfind lifts ARPU by 50% with Google AdMob

Airfind, a premium adtech marketplace and operator of the S'more Android lockscreen app, faced a challenge where their ad experience was negatively impacting user satisfaction. They partnered with Google AdMob to deliver ads faster and more efficiently while maintaining their revenue performance.

By implementing the Google Mobile Ads Next-Gen SDK from Google AdMob, Airfind leveraged its optimized ad loading architecture. This solution decreased ad request latency by 33% and created a smoother ad experience. The results included a 50% increase in average revenue per user (ARPU) and a 20% increase in show rate, significantly strengthening their monetization.

Airfind