Case Study: Sinoze (Thapster) achieves 175% revenue boost with Google AdMob

AdMob Mediation powers Thapster to a 175% boost in revenue

Sinoze, the Bangkok-based studio behind the Thapster mobile music game (2.5 million downloads in five months), relied on in‑app ads but struggled with unpredictable revenue and time‑consuming manual inventory management while keeping the app’s premium look. To solve this, Sinoze turned to Google AdMob, using AdMob Mediation to build a more effective monetization strategy.

Google AdMob implemented built‑in mediation, ad network optimization and Live CPM to manage multiple demand sources and boost fill rates (up to 99%). Within a month AdMob-served ads increased revenue by about 68%, and total revenue rose 175% with mediation; ad management became less time‑consuming and income more predictable, allowing Sinoze to focus on new features and projects.

Sinoze

Intara Tanlamai

Co-Founder