Case Study: 111 Percent achieves 28% eCPM growth and 30% ads management time savings with Google AdMob

111 Percent grows eCPMs 28% with AdMob platform and bidding

111 Percent, the South Korean developer behind the hit game Random Dice (11 million downloads, 400K daily active users), faced growing overhead from its waterfall mediation setup and wanted to increase eCPMs while saving time on daily ads management. The team evaluated and adopted the Google AdMob platform, including its bidding solution, to simplify workflows and boost ad revenue.

After a two- to three-week integration and enabling AdMob bidding globally, Google AdMob delivered measurable gains: eCPMs rose 28% and ads management time fell by 30% within three months, freeing the 111 Percent team to focus on game development and monetization strategy.

111 Percent

Seungwoo (Sam) Yang

Marketing Director