Case Study: YMCA Adventure Centre reaches new markets and boosts repeat visits with Goody

YMCA - Customer Case Study

YMCA’s Adventure Centre in Christchurch — a large combined facility including a climbing wall — was under‑known in the community, limiting visitors and revenue for the charitable trust. Adventure Centre Manager Mike Barber engaged Goody to help reach new markets and boost footfall, using Goody’s rewards system and app to promote the centre and attract a broader audience.

Goody implemented a simple iPad-based rewards program that lets YMCA issue free or discounted visits, capture customer data, and enable targeted communications. The result: Goody’s reach (over 450k members) helped drive a noticeable uptick in new and more varied visitors, increased repeat visits among infrequent customers, and strong upsell/cross-sell conversion into climbing wall use and courses — while building a valuable customer database to support future marketing.

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YMCA