Case Study: McCafé achieves 50% café sales growth and stronger customer loyalty with Goody

McCafe - Customer Case Study

McCafe, a high-volume, low-margin café run by franchisee Brian Baker, struggled to build repeat coffee customers separate from its McDonald's business amid strong local competition. After a failed DIY "text in your order" system, Brian turned to Goody for a digital loyalty programme and easy-to-use electronic solution to capture customers and enable direct communication.

Goody implemented a 100% electronic loyalty platform that captured customer data, enabled targeted messages and low-cost promotions (including drive-thru and weekend barista offers) to drive repeat visits. The result: café sales increased by 50%, marketing costs fell, and Brian was able to boost traffic during previously slow times — outcomes he attributes to Goody's simple, effective system.

McCafe

Brian Baker

McCafé