Case Study: Dermalogica achieves stronger customer loyalty and 6% sales growth with Goody

Loyalty Programme Win-Win for Dermalogica

Dermalogica, an international skincare brand with professional skin centres (PSCs) and retail stockists across New Zealand, needed a way to give in‑store customers the same rewards they earned online and to better support its top stockists. Dermalogica partnered with Goody to deploy a branded loyalty programme and in‑store tablets at platinum PSCs to close the loop between online and offline purchases.

Goody’s loyalty software awards 1 point per dollar (250 points = $25 voucher), rebates stockists half when vouchers are redeemed, and integrates with MailChimp for customised marketing and easy reporting. The programme and Goody’s support helped drive a 6% sales increase, enrolled 4,000 members, rewarded 3,000 customers with an estimated $75,000 in vouchers, and saw 54% of points‑earners redeem their rewards.

Dermalogica

Jenna Brooks

Sales Coordinator