Case Study: Postable increases AOV and margins with Goody Commerce API

Postable - Customer Case Study

Postable, a physical greeting card platform, wanted to allow its users to add gifts to cards without having to manage its own inventory or handle order fulfillment and logistics. To solve this challenge, they partnered with vendor Goody.

Using the Goody Commerce API, Postable integrated gifting upsells directly into its website checkout process. This solution enabled Goody to handle all fulfillment and shipping. The results included hundreds of gifts being sent within days of the launch and a measurable increase in average order value and margins for Postable.

Postable

Jesse Blockton

Co-Founder